COMPASS

by carter

Guiding public and private sector leaders with strategic data collection and analysis tailored to the unique complexities and opportunities across the African continent.

go beyond data analysis

achieve sentience

Most research firms give you data. We give you direction. Compass by Carter uncovers the human story behind the numbers, providing the intuitive clarity you need to make your next move with confidence.

Satisfied clients

We are you

insight + empathy

We built Compass by Carter to be the firm we always wanted to hire, because we’ve seen where others fall short navigating the unique data-deserts of the African continent.The Three Cardinal Sins of Working with Data on the African ContinentData without empathy
leaves you with facts but no feeling, telling you what is happening but offering no real insight into why.Empathy without context
delivers generic advice that fails because it lacks a deep understanding of the specific market you’re actually in.Context without aptitude
gives you interesting information but no clear direction, leaving you with a map but no compass for your business goals.

Let's Talk!

Let us be your Insight Co-pilot

It's time to transform data into direction. Contact us to learn how our approach can bring strategic clarity to your most complex challenges.